HyperOutlet the ecommerce peoples favourite online shopping mall, shopping centre, with over 1 million products for sale including, Clothing, Shoes, Home & Garden, Jewellery, Furniture, Auto Parts, Watches, MP3 Players, Computers, Cell Phones, Jewellery & Watches, Laptops, Toys, Handbags, Digital Cameras, Video Games, GPS, Software, Books, Music, Sporting Goods, Engagement Rings, Televisions, Flowers, DVD, Holiday Gifts, HyperOutlet is the worlds favourite place to shop and now expanding globally.

HyperOutlet is a proprietary, patent-pending B2C eCommerce proven system – HyperOutlet has been designed to capitalize on the exploding markets for both specialized consumer eCommerce and also the fever revolution of Green, Climate friendly, non animal tested products and services.

Founded in July 2006, the Bournemouth (UK)-based Company intends to revolutionize the consumer experience within the massive B2C eCommerce place, while become a leader in the burgeoning LOHAS (Lifestyles of Health and Sustainability) marketplace in the United States and United Kingdom.

HyperOutlet

HyperOutlet is a revolutionary approach to B2C eCommerce. Combining a structured, intuitive layout and process with exceptional merchandise and customer service, HyperOutlet provides an online shopping experience as familiar as a trip to the local mall, and as exotic as a trip around the world. The foundation of HyperOutlet is its unique, patent-pending “virtual mall” approach to online shopping. Consisting of multiple “floors” of merchant space, HyperOutlet gives the online consumer the convenience and comfort of mall shopping, organized around distinct brand-name stores having their own internal merchandise presentation. Contrary to the “search engine” or “directory” approaches currently utilized by online merchants, HyperOutlet synthesizes the physical shopping experience with the efficiency and convenience of the internet.

The Market

In 2006, European B2C e-commerce sales of goods and services (including online travel, event tickets and digital downloads) totaled $133 billion. With a projected annual growth rate of 25% over the next four years, the market will triple, reaching $407 billion by 2011. • Total US e-commerce sales for 2006 were estimated at $108.7 billion, an increase of 23.5% from 2005. eMarketer estimates that US retail e-commerce sales will increase an average 18.6% per year through 2009. • The LOHAS market, estimated at more than $200 billion, is relatively new. This “green field” market landscape provides the Company the opportunity for significant market penetration and recognition as the Market Leader Technology The Company’s proprietary, patent-pending eCommerce interface is uniquely positioned to exploit consumer demand for a more familiar, interactive online shopping experience. A state-of-the-art interactive ecommerce platform is necessary to enhance the HyperOutlet service offerings, leverage the unique characteristics of online retailing, and enable a superior economic model. HyperOutlet's internal development group has expended and will continue to expend substantial efforts developing, acquiring and implementing technology-driven enhancements to its Web site and transaction processing systems. Among other technology objectives, the Company intends to provide increasingly valuable personalized service programs, make the user interface as intuitive, engaging and fast as possible and continuously improve the efficiency of its fulfilment activities.

Sales and Marketing

The Company’s marketing strategy is designed to increase customer traffic to our websites, drive awareness of our resident merchants’ products and services, promote repeat purchases, develop incremental product and service revenue opportunities, and strengthen and broaden our brand name, all of which will support our efforts to continue to expand our resident merchants. We will employ a variety of media, business development activities, and promotional methods, including TV and print advertising, online advertising, SEO, sponsored search, portal advertising, e-mail campaigns, and other initiatives, to meet these objectives. Initially, the Company plans to focus its marketing and operational efforts on the United Kingdom and North America.
Subsequently, the Company plans to leverage the scalability of the “virtual mall” concept.

The Company’s sales activities will have three major targets: Merchants, Consumers, and Advertisers.

Merchants

The Company plans to pursue a combination of direct sales and database marketing techniques to identify and convert appropriate merchants for HyperOutlet. Commencing in the pre-launch period, the Company plans to build a strong merchant sales staff in both the US and UK and to expand that merchant sales staff to constantly expand the breadth and depth of merchant offerings to our consumer customers. These sales staffs will be supported by a robust program of database marketing and branding activities, including advertising and email marketing tactics.

Consumers

The Company will employ a variety of media, program and product development, business development and promotional activities to achieve its sales goals. These activities will include: advertising and public relations, to include TV and print advertising in specialized and general circulation newspapers and magazines, online advertising, limited direct mail programs designed to both drive customer usage and enhance the Company’s brand, Search Engine advertising and creation of a strong Associates Program. Finally, the Company plans to undertake significant public relations activities to raise awareness of its brand and drive customers to its sites.

Advertisers

The Company plans to pursue a direct sales approach to identify and convert advertisers for both HyperOutlet and ClimateMall. Commencing in the pre-launch period, the Company plans to build advertising sales staffs in both the US and UK and to expand that advertising sales staff to exploit the many online advertising opportunities that will arise from increasing customer visits to our sites.

Management Team

The Company’s management team is seasoned and experienced in areas fundamental to the Company’s success. This team possesses many decades of experience in online marketing, web-centric technology development, and successful entrepreneurial pursuits. .